This was the first Mobile World Congress Javier Brugues, one of intive-FDV’s partners, attended to. He told us that the congress was so big that couldn’t be compared to anything we’ve seen in Argentina. “They know what they’re doing,” he said about Barcelona’s urban design. Nevertheless, the city couldn’t prevent subway workers from going on strike during that week.
Javier visited the Argentina stand and, with the Media and Communications team of intive Poland, he took the chance to create high quality leads.
“We were lucky to generate some high level opportunities with a top American telecommunications company.”
Big companies, like Huawei, were present in the event with huge stands. There were also many manufacturers of concept cars, like BMW, Mercedes, Tesla and Audi, all of which are placing enormous bets on the future of mobile. In addition, the advancement in concept tests and 5G innovation was astonishing.
Between Drones and 5G technology
Let’s take a look at the technological advancements that marked the event: Connectivity, Disruptive Innovation, AI, Digital Wellness, Industry 4.0, Digital Trust, Immersive Content, Future. Javier mentions three topics that stood out throughout the four days of the event:
- 5G was the big thing. “The focus isn’t placed on implementation right now,” said Javier. “Everybody agreed that there’s a lot to expect in the future, and meanwhile we can work faster, with less latency.” There were prototypes of autonomous cars that could communicate through cellphone networks. “This incredibly fast exchange allows to handle other control issues that are more complex.” Another highlight was iOT for industrial, household or drone applications. Javier was completely amazed by these two possibilities:
- Drones that scan ports to detect pollution sites.
- Remote surgery enabled by 5G technology, among other examples of robots that can now work better by exchanging information, with faster sensors.
- Also, there were innovations in virtual or augmented reality, like Oculus, which will benefit from the possibility of transmitting high volumes of information through 5G technology. The absence of Apple in this area was surprising.
- Another highlight were semiconductors or chips such as Qualcomm’s or Intel’s, and networks providers like AT&T and Verizon that are also beginning to innovate in 5G technology. “However, if you dug deeper, everyone said that it will be some time before all this begins to work properly.”
Will We Live in Westworld?
“In Telecommunications Engineering and Electronic Engineering, the situation is pretty much the same. Systems Engineering or Software Engineering are the less unequal fields,” explained Javier when we obviously asked about the gender issue. (We feel so committed in this aspect that we will resume our cycle of feminist conferences soon.) It seems that the gender gap is more evident in an event such as this than in one on software. Nevertheless, it had a positive impact for the whole team. Mateusz Przepiórkowski, Laurence Mifsud, Daniel Bak, Jere Erkko and Javier must have remained as speechless as we did when Javier told us about the pair of robotic arms playing the piano. It looks like we will soon live in a Westworld-like world, don’t you think?