User experience is at the core of the Sitecore platform. As Maru explained, “The customer’s needs are connected and addressed by the platform’s various tools for e-commerce, e-mail marketing, automation, web content optimization, etc.” That was why we decided to take part in this event, which took place in Orlando in October. Maru flew to the USA (together with Łukasz Skowroński and Marcin Sadowski) not only to attend the Symposium but also two meet-ups in New York about women in Sales and Ad Tech: our lead generation star wanted to make the most of the journey!
“Data Science and Machine Learning were the strongest trends at the Symposium. Machine Learning was connected to Social Media, and we learned how to create more customized content based on insights from Twitter profiles.”
Content customization focused on the needs of the customer, automation, and optimization allow us to create more accurate messages, save time and also money. Maru, specializing in lead generation, wanted to know how Machine Learning can optimize content generation in benefit of the customer’s business. That’s something we can apply internally at intive-FDV and also offer as development to our customers.
- “Sitecore collaborated with SickKids Foundation during the Symposium. Participants were invited to ride a Cannondale bike to obtain a donation of 25 dollars per individual. And it was a great idea considering the target of the event: developers love that kind of initiative.”
- “One of the most exciting moments was the presentation of the case study of Not Impossible, a company that creates devices to help patients who suffer from different diseases and disabilities. Absolutely impressive!” Maru told us that one of their wonder solutions helped people with hearing impairment perceive sounds in the form of vibrations.
- About the relationship between Machine Learning and Sitecore: “As marketer, I found the way they connected Machine Learning to content very interesting, because it contributes to user engagement.”
- “Although Sitecore has a B2C client model (different from ours), I can see how important content customization is. Content Marketing was one of the hot topics at the Symposium, and I agree we need to study our target in order to understand how we can improve their business.”
Sharing with Gender Perspective
Connecting with other cultures and exchanging opinions on how each one then applies the knowledge acquired at this type of event is always important. Not only did Maru have the chance to enjoy an amazing closing party at Universal, but she could also share and hear what other women in the industry had to say.
“There were sessions on gender issues aiming to empower women in technology. We were able to share our stories and also hear that of the Sitecore’s CMO. I had the chance to speak with women who talked about their professional careers with a gender perspective. Besides, they allowed the audience to ask questions or ask them to become mentors for their own career paths. I really loved that experience.”