Intive Blog

Pokémon Go, or the boom of something not that new

Its arrival had been awaited by long lines of impatient people. Expectations in many important cities, was big. Fans were anxious to hunt pokemons, too. With much fanfare, many media announced how groundbreaking Pokémon Go’s two new features were, namely: geolocation and augmented reality. But, how new is actually all these?

Before answering that, it is appropriate to make clear what we mean when we mention these technologies that Pokémon Go has resorted to. Let’s define what we mean by each:

  • Geolocation is the process through which a device finds the point on the planet where it is. It also helps users locate their position on a map and see how to reach a specific place.
  • Augmented Reality is the inclusion, in real time, of virtual elements within the physical universe. Through special devices (smartphones, tablets, visors etc.), you can observe the real world with added elements that are displayed on screen as digital information.

In FDV we can affirm these technologies are not new at all, at least not for us. We have been long developing applications in which we combine both geolocation and augmented reality: DropCar and Endwi, among many.

  1. DropCar (last updated in September 2016), as its name suggests, it was designed to work with one of the historical problems of New York City: where to park the car. Basically, the app, through geolocation, let the user see position of different valet parking across the city in real time to delegate such a difficult task.
  2. Also designed for drivers, Endwi (last updated in September 2016) is an application through which users can measure whether they are fit to drive after drinking alcohol. Otherwise, provided they do not have friends nearby,they can locate any nearby drivers, via geolocation, who can take over and drive for them.
  3. To account for the use of augmented reality, we are referring to an application made for one of the most important cinema chains in the U.S., a project that is already four years. In this case, when taking a photograph of a particular movie poster with the device, the application allows you to view issues related to the film on screen. Thus, virtual elements are included in real time. This application also uses geolocation. How? When displaying where users have nearby cinemas on a map.

With this outlook on some of our developments, we are not intending to play down Pokémon Go. In fact, we celebrate the consumption boom generated by the application, which boosted Nintendo shares as rarely seen in recent years.

However, speaking of the boom, we believe that we should set eyes on other issues. For example, according to the data analysis company SurveyMonkey- the game became in 24 hours, with more than 21 million of daily active users, the most successful mobile title in the history of the United States. It left behind other hits like Draw Something and Candy Crush. Even the time spent by users surpassed that on Facebook. Facts like these really explain a boom but, of course, it would be a mistake to think of it from the –false-belief of considering the use of augmented reality and geolocation as something groundbreaking.


By the blog’s editor

Add comment