Intive Blog

The Importance of Investing in Mobile Apps

“The key to success in business is to figure out where the world is going and get there first.” Bill Gates said this a few decades ago but it hasn’t lost currency.

At intive we know that innovation is key to our industry, so we strive to be at the forefront of technological developments. It’s fair to say that, considering the evolution of different technologies over the last few years, none has achieved as much relevance as mobile.

To understand this, it’s useful to highlight that today there are more than 3.5 million active devices globally, and this number has doubled in the last five years. Argentina is one of the most connected mobile markets in the world with 39 million unique active users and 90 % of penetration (meaning that 9 out of 10 inhabitants own at least one cellphone), surpassing the European market, with 85 % of penetration, and the American market, with 79 % of penetration. In terms of technological development, the progression of access to mobile devices is impressive.

How has the Mobile Devices Universe Affected People’s Lives?

Internet has consolidated itself as the most inclusive and democratizing achievement since the invention of the printing press. It’s like the library of Alexandria of ancient times, enabling access to any data available anywhere in the world, just in a few seconds. Smartphones have contributed their share to this process due to their ubiquity, and activities and tools which were once thought as separate, with more complex access, are now integrated.

But how is mobile development different from web development? Why is there a consensus as to its importance? On the one hand, unlike the web, where you can navigate swiftly through countless of pages, the number of applications a user can install in their smartphone is rather limited. This requires extra attention to development quality, both at code and product level. In addition, hardware is very important in mobile apps.

At intive we have developed mobile software in its two modalities: native and hybrid. For example, our developments with Flutter, Google’s new hybrid ecosystem for mobile devices. Flutter is an SDK written in the dart language. It’s a hybrid, which means that with its source code we can develop both for iOS and Android. The obvious advantage is that you only need to create one development, which makes it a faster, more efficient and more economical solution. Flutter is a fairly new technology in the market. Few developers know how to use it and there aren’t many libraries or information out there. Despite that, it has been evolving quite a lot. It’s a good tool to create a development when you’re short of time.

What to Expect for the Mobile Future

In the last few years, we’ve seen an increase in the development rate of mobile applications. But even if the situation was different, in the hypothetical case in which mobile should be displaced by a new technology, this wouldn’t mark the end of it, but its evolution and adaptation to new times. This is the kind of evolution that has guided intive from day one, in our search for the best solutions to the most challenging issues.

Agustín Palmeira

Agustín Palmeira is an iOS developer in intive since November 2015. He is a student of Computer Engineering at Universidad de Buenos Aires (UBA), who has been working in the IT sector for a decade. A lover of travelling -which allows him to know new places and cultures-, Agustín has among his main hobbies: practicing volley, going to the cinema, studying German and playing Pokémon Go with his companions at the company.

Federico Flores

Federico Flores is an iOS developer at intive since June 2019. Professor of Anthropological Sciences graduated from the University of Buenos Aires, Fede attended multiple trainings in mobile technologies. Passionate about motorcycles and music: he plays the saxophone in several jazz and blues bands. He is currently a sushiman apprentice and an irrational and unconditional fan of homemade ice cream.

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