Every year, big events showcase different technologies, setting standards both for consumers and companies. In this case we will speak about the CES (The International Consumer Electronics Show) which has been celebrated since 1967, originally held in New York and now in Las Vegas, Nevada. In this conference, which is aimed at the end consumer, you can find from technological products of general consumption (televisions, telephones, household appliances and cars, among others) to innovation solutions that seek to find a place in consumers’ everyday life. Every company that participates in the event is oriented to the renovation of services and products and, of course, to make life easier, improve the experience and satisfaction for people on a daily basis.
A great number of consumers are expectant precisely because of the opportunity to see the latest in technological improvements in order to change their habits. They are early adopters that will test virtually anything that may offer a jump in their lifestyle. But, what should companies of development be after? What trends of gadgets should they pay attention to? What are their opportunities in the market?
Opportunities for development companies
From the CES 2018 we can observe that companies are inclined to develop with a focus on three areas: entertainment, smart devices and health. The common element for those three sectors lies in virtual assistants and their integration in the cloud.
More powerful phones and home entertainment systems are the hot trend in this sector. For companies the opportunity is in participating with games and augmented reality, among others. This decision is a complex one, since you need specialized equipment both for videogames and for development and augmented reality to be able to develop customizable applications. Luckily, in Latin America there exists a market that generates 4.1 billion dollars according to newzoo.com (only in the videogames sector) and there are even expert teams in some companies that can very well live up to and exceed market standards. The biggest challenge is to reach a balance and to team up a multidisciplinary group to create a product that generates amazing user experience.
As regards smart devices, robots and internet of the things (a.k.a. “IoT”, a number of home devices and improvements in the automotive sector were introduced at the CES. These exhibitions allowed to visualize a bigger diversity of services for the automation of basic household tasks (such as cleaning robots, smart lighting systems and programmable white goods) and to expand the experience of driving while being safer. Some examples of these innovations can be seen on the CES official web page. The biggest challenge is now to achieve the complete integration with other technologies to give added value to our products and services.
Technology allowed us to include processors and devices in our shoes, bracelets and caps. These advances, up to now, have only incorporated sensors that record pulse, sweat, breathing and several other body metrics from the user. In general, solutions focused on exercise and preventive health. The biggest challenge companies are facing, from my viewpoint, it to make these “wearables” go beyond the preventive sector of health and exercise and offer other possibilities for users.
All these trends analyzed in the CES share two factors
- Extensive use of the cloud
- Are all related to A.I. (assistants such as Alexa and Google Assistant)
We should also mention that the integration of virtual assistants or other services will be important for the success of a service. On the other hand A.I. will be necessary to improve the experience, sales and consolidation of a product. All these will be enhanced by the companies’ capacity at the time of innovating and taking agile decisions that allow them to add value